Lori Senecal, the Global CEO of Crispin Porter + Bogusky (CP+B), will leave this position at the end of 2017, Adweek announced Thursday. Senecal has held the role since 2015. In October of that year, she was instrumental in helping the firm land its account with American Airlines.
CP+B co-founder Chuck Porter was quoted as saying that the transition from Lori Senecal’s administration to a new director’s will be a smooth one. “…The agency is smarter and more effective thanks to her leadership,” Porter said. More details can be found on LinkedIn.
In a statement, Senecal commented on the recent elevation of her colleague Danielle Aldrich to President of CP+B West, which includes the Colorado and Los Angeles offices. Senecal praised Aldrich’s knack for solving tough business problems and noted that Aldrich would no doubt be part of the new generation of leaders at CP+B. Aldrich took part in the American Airlines deal, as well the firm’s acquisition of the Hershey’s account.
During her tenure at CP+B, Senecal helped oversee the firm’s blossoming global expansion. Lori Senecal, a native of Montreal, Canada who is fluent in English and French, holds a degree from McGill University.
During her distinguished advertising career, Senecal has worked with brands including American Express, BMW, Coca Cola, Nestle, and Victoria’s Secret Pink as first Global Chief Innovation Officer and later President of the New York office of McCann Erikson. After a stint as CEO of Kirshenbaum Bond Senecal + Partners, she was President of the Corporate Strategic Resources Division of MDC Partner Network. Senecal continued to work with MDC Partner Network during her tenure at CP+B.
Advertising Age has named Lori Senecal as one of 2013’s Women to Watch. She also serves on the Ad Council Board of Directors.
Lori Senecal did not immediately announce what she planned to pursue after her departure from CP+B’s leadership structure. Visit Business profile for more info.