Eduardo Sirotsky Melzer is also known as “Duda.” This Brazilian business leader is an influential figure in Brazilian media nad abroad. His family owned company of Grupo RBS and e.Bricks Digital has provided many opportunities not only financially, but also in assisting fellow citizens. Grupo RBS focuses on news and radio media, while e.Bricks Digital focuses on online media. This focus on online media has been critical to preparing Brazil to become a major player in digital media you can view it on YouTube. Ranking among Globo and Google in Brazil are just a few of the successes this relatively new company has enjoyed. Duda Melzer’s goal of making Brazil a leader online has been recognized in just a few years. The company also focuses on providing businesses in Brazil an opportunity to establish a presence online, thereby increasing sales.
While Duda Melzer’s company has already funded well over 300 million to Brazilian businesses, the criteria to receive funding are rigid. Companies must be able to provide a track record of profits and success among numerous other conditions. There must also be a strong probability of success for the business to excel online. Newer startups are also welcome to apply, however, the criteria are quite strict, and the chance of success online must be incredibly strong according to e.Bricks Digital.
While Duda Melzer certainly has great success in business, it’s the result of hard work and an impressive educational background. He holds an MBA from Harvard University and continues to take coursework at the school on occasion. He’s also served on many panels regarding ethics and won many awards for his leadership. Companies such as Ernst & Young and the Cambridge Institute for Family Enterprise are just a couple of the major players that have recognized Melzer. His family oriented style impresses not only these organizations, but business leaders worldwide.