How Does Norman Pattiz Study The Radio Industry?

The radio industry has long been a part of Norma Pattiz’s life. His new study shows that there is a new way to advertise in the radio field. This article explains how Norman Pattiz has built Westwood One, and it takes a look at all the things that people are interested in when they are managing their station’s finances. Advertising must be sold properly, and raising profits is important for every station.

#1: What Is The Study??

The study shows how advertising works in the field, and it shows how effective advertising has been.

Someone who is searching for a better way to advertise may look over the advantages of using certain ads, and they will notice that the study shows there are certain things that are quite effective. It is easy for someone to read over the study to learn what they need to know as they make changes.

#2: The Brand Recognition

Brand recognition on radio stations is quite important for all advertisers, and they are hoping to have their name remembered when they are writing up each ad.

The names of companies are remembered more times than not based on the study that Norman has released, and there are quite a few people who may get their ads on the radio because they know they will be remembered. This is the most important thing for an advertiser, and they may have confidence in radio.

#3: Westwood One

Westwood One is one of the largest radio networks in the world, and it has grown quite a lot over the years. The time spent at Westwood One has seen it grow into the best provider for sports radio and talk radio.

There are many people who are looking for radio that will entertain them, and they will feel better because of the way that they are hearing the radio. The network has grown under Norman’s hand over these years, and he is looking for a way to make it even better than it is.

According to Forbes, the study that has been commissioned by Norman Pattiz will offer an insight that is quite important for everyone in the radio business. He wants all radio stations to be run better, and he wants to see them maximize their advertising budgets. they will make more money because they are advertising well, and they may focus in the places that have been noted buy Norman and his new study.

Learn more about Norman Pattiz:

Lori Senecal to Step Down as Global CEO of Crispin Porter and Bogusky

Lori Senecal, the Global CEO of Crispin Porter + Bogusky (CP+B), will leave this position at the end of 2017, Adweek announced Thursday. Senecal has held the role since 2015. In October of that year, she was instrumental in helping the firm land its account with American Airlines.

CP+B co-founder Chuck Porter was quoted as saying that the transition from Lori Senecal’s administration to a new director’s will be a smooth one. “…The agency is smarter and more effective thanks to her leadership,” Porter said. More details can be found on LinkedIn.

In a statement, Senecal commented on the recent elevation of her colleague Danielle Aldrich to President of CP+B West, which includes the Colorado and Los Angeles offices. Senecal praised Aldrich’s knack for solving tough business problems and noted that Aldrich would no doubt be part of the new generation of leaders at CP+B. Aldrich took part in the American Airlines deal, as well the firm’s acquisition of the Hershey’s account.

During her tenure at CP+B, Senecal helped oversee the firm’s blossoming global expansion. Lori Senecal, a native of Montreal, Canada who is fluent in English and French, holds a degree from McGill University.

During her distinguished advertising career, Senecal has worked with brands including American Express, BMW, Coca Cola, Nestle, and Victoria’s Secret Pink as first Global Chief Innovation Officer and later President of the New York office of McCann Erikson. After a stint as CEO of Kirshenbaum Bond Senecal + Partners, she was President of the Corporate Strategic Resources Division of MDC Partner Network. Senecal continued to work with MDC Partner Network during her tenure at CP+B.

Advertising Age has named Lori Senecal as one of 2013’s Women to Watch. She also serves on the Ad Council Board of Directors.

Lori Senecal did not immediately announce what she planned to pursue after her departure from CP+B’s leadership structure. Visit Business profile for more info.


The Current Position Of Investors And The Difficulty In Planning Retirement

One million dollars has been wagered by Warren Buffett. He claims he can achieve better returns on an investment than hedge fund managers by placing his investment in an S&P passive index fund. Chances are excellent he will win his bet. Mr. Buffett feels too many funds are expensive, mediocre, and shortchange the investor. He has proven his approach of analyzing companies and building a solid portfolio for the long term.

Mr. Warren Buffett has given some good advice in his shareholder letter. He believes the passive versus active debate does not apply to investors and mutual funds often provide poor returns. He has also stated the opportunities and risks regarding passive index investments are unknown. His advice is to stick with low cost, long term investments. He has challenged the idea that passive index returns are safe because he believes they do not protect investors when the market goes down.

Mr. Buffett believes an investor must do much better than the average crowd when times are rough or their nest egg will disappear. There is no way to know ahead of time which funds will do well but the combination of high manager ownership and low expenses has resulted in fund managers who consistently outpace the average results. Most Americans have to plan their own retirement and the younger Americans may not be able to successfully do so.

Raed more about Timothy Armour on Barrons

Timothy Armour is the CEO of the Capital Group. One of his most prominent skills is in the management of equity portfolios. His experience in investments totals 34 years and it is all with the Capital Group.

Mr. Timothy Armour’s career began when he participated in the Associates Program with the Capital Group. He earned a bachelor’s degree in economics while attending Middlebury College and his current base is in Los Angeles, California.

EOS Is Now #2 in Lip Balm

Overtaking Chapstick in recent market surveys, Evolution of Smooth, or EOS for short, has a lip balm product that is more popular than several brands that have been around much longer. Having been seen on the lips of starlets and fashion trend-setters: like Kim Kardashian, Miley Cyrus, and Christina Aguilera. The company has made a point of using flashy ads and product placement to get noticed in the most popular fashion magazines, and their Co-Founder claims their silent but swift approach was the plan all along.

“Not necessarily building up information about it was something quite deliberate on our part,” said Sanjiv Mehra, managing partner of the company, for a recent article in Fast Company. “As we’ve grown, we believe that it is important for consumers to know a little bit more about the business we are and the values we stand for.”

Those values show up in their products. For one thing, EOS is well known for sourcing organic and natural ingredients whenever possible. This approach, as well as a general company philosophy of sustainability, has gained them a large following among younger people. Those are very often the target demographic, especially for Racked beauty products.

Also, EOS lip balm has a far wider range of colors and flavors than most other brands, especially Chapstick, the former number two company. The colorful, pastel nature of their packaging really attracts those younger eyes. Getting floor displays in Walgreen’s across the nation in 2007 did not hurt them either.

The story of EOS shows that a good product, brought to market in a smart, well thought out fashion, can still get a company past the older, bigger guys. EOS has done that with Chapstick, to the tune of $250 million.

How Securus Technologies Helped Us Foil a Jail Escape

One of the biggest concerns that we have at the prison is an escape. Despite our facility having never had an escape attempt, we never let our guard down because these inmates are working 24 hours a day to find weaknesses in our system. We had word from an inside source that a new inmate who was transferred to our facility because he had escaped every jail he went to had us on high alert.


My job was to keep an extra pair on eyes on the inmate, but my time in the jail is limited, so this inmate has plenty of time to work his plan. While things appeared normal on the inside, this inmate already had help on the inside and outside making it so that he could escape when the next crew of inmates was delivered to us. Those days we also transfer out inmates to other facilities, and this inmate had a plan to mix in with the outgoing group and takeover the transportation vehicle.


It was around this time that we had already been in communications with Securus Technologies, who were busy installing a new inmate communication system in our jail. I was told that this was the week I was going to be trained on the software, and it was quite an extensive training. During this time I was able to learn how to find certain things over the phone the inmates were saying to one another that helped me to identify something unusual.


The day of the inmate transfer, I was alerted by the system of suspicious activity, and I had my whole team on alert. Rather than having a regular driver, a SWAT team was in place and nabbed the inmate as he tried to takeover the guard that was moving inmates. The LBS software was key in helping us keep our jail safe again.